Gone are the days when Facebook allowed organization and business pages to simply boost posts and call them an ad. This year, Facebook installed a well organized, detailed ad system that has analytics that may rival Google Adwords.
Facebook now lets administrators create multiple ad campaigns using Facebook to create specific ads for your company or business. For example, let's say you own a small coffee and bake shop. Now you can use Facebook to create a list of ads for your new coffee blends and organize them into one campaign. While your coffee ads run, you can make another list of ads for your homemade muffins into a separate campaign. All of these ads appear under specific campaigns in the ad manager.
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| This is a screen shot showing what the new ads manager landing page looks like. The red, circled buttons are how you create campaigns and ads. |
Facebook also lets you create custom audiences to target the demographics that most visit your company, or if you're looking to expand your market and relate to a new audience you can do that too. To create ads for custom audiences, go to the ads manger landing page, look for the "Tools" tab in the upper left and pull the drop down menu. You will see an "audiences" button in this menu.
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| The "Tools" tab. |
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| The "audiences" page. |
If you're new to Facebook ads don't be afraid to play around with the Ads Manger to get a feel for what Facebook has to offer. All of these tools are here to help you get the most out of your ads and reach a whole new audience online.
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