This June I spent seven hours watching most of the first season of Marvel's Daredevil on Netflix in one night. Needless to say I was hooked. I finished the first season in roughly three days. Netflix is a global phenomenon. It controls how many people spend their waking hours. It is a driving force for procrastination and instant entertainment gratification. If you have Netflix, think about your favorite series on it - what episode hooked you into finishing the season? Do you remember? Netflix does.
In a recent news release, Netflix declared with its new analytic software the company can tell the exact episode that hooked a viewer onto a series. This is important because with Netflix's relatively new stakehold in Netflix original series it is important for the producers to tell a story in a way that will be so irresistible Netflix viewers cannot look away; this will then lead to the demand of multiple seasons.
The product development abilities from analyzing the data associated with getting people hooked on a show is a potential gold mine for Netflix. However, PRNewswire looked at this news in another light. PRNewswire probed further into Netflix's choice to send out a press release about this new data. They point out that Netflix could have easily chosen to mention it's new found software capabilities nonchalantly, but instead they crafted an elegant, newsworthy story out of this information and sent out a news release to create headlines.
Netflix also paired this news release with 12 infographics detailing the "hook" episode of a few fan favorite series, like Orange is the New Black. PRNewwire calls this an "Intelligent Mix of Tactics." Netflix saw an opportunity to create interest, relate to the public and generate marketing content out of data analysis - something not many people are that interested in. From this analysis Netflix synthesized the information into something it's target audiences might truly care about and created visuals so the target audiences could share and compare. You might look at the first episode of Daredevil and think (spoiler alert), "Nah, that's not when I was hooked. I was hooked later in the season when Mrs. Cardenas died." However, your friend may say, "No way! I was hooked from the first minute." Then you can both proceed to talk about the whole season and go back and watch Daredevil from start to finish again in high anticipation for season two.
PRNewswire concludes its point by saying businesses should look to create an "Intelligent Mix of Tactics" in as many public relations and marketing situations as possible to create public craving. Think outside the box. Create interesting visuals. Write impressive news releases. Most importantly, know what your audience craves - not what you think they crave.
I'll leave you with this final thought from the PRNewswire article by author Ryan Hansen. See the full story and more tips on "Intelligent Mix of Tactics" here.
"When creating any sort of content, whether it’s a television program or a white paper, analyzing and understanding your target customer is key. How your customers choose (or don’t choose) to interact with your content and products provides valuable feedback that can help you better communicate with them in the future."
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