My thoughts on navigating the professional world, social media, memes and food.

Thursday, December 3, 2015

Get Your Social Media Organized for the New Year

2016 is quickly approaching. The New Year always brings commitments to getting organized, why not do the same for your organization's social media accounts? Social media calendars are a great way to do just that.

Social media calendars are calendars that explain your future social media campaigns and include the content and visuals you hope to post. Calendars can be time consuming, however, if you block out some time during one day at the office at the beginning of the month, you'll find it will help you in the long run.

To create a social media calendar you can Google "social media calendar templates," there are Microsoft Word templates on the 2013 version or you can get a plain date calendar from Wal-Mart. Most headings of the calendar are: date, time, content, visuals and responsibility.

Social media content calendars can be as in-depth as you'd like. Some social media administrators prefer to block out a month of content at a time while others prefer to create three, six, even a year in advance. Usually, these months will include the chosen "theme" for the social media platform, the topic to post, visuals and who is responsible for the post each day.

Organization is important in almost every endeavor, it's time to include an organization's social media accounts to the list. You're stress levels will thank you for it the first time you don't have to think about what you're going to post on your organization's Facebook five minutes from now.

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