Baby Your Blog

            In Chapter 11 of “Share This”, we learned about social media platforms like Twitter, Facebook, LinkedIn and blogs. I would like to focus on blogs because well, you’re reading one.

            I enjoyed what the book had to say about the blogosphere and what challenges and advantages it has and lacks. Blogs are a wonderful way to personally connect to people. Connections, I believe, lead to influence, trust and credibility.

            As the chapter lists on page 94 and 95, blogs can also affect SEO, which is Search Engine Optimism. When key words or phrases are put into Google it can pull up those words from a blog and direct towards a blog page, then a URL for a homepage, the homepage could have a Twitter link and so on and so forth. Just from SEO anyone can be linked to all forms of that company’s social platforms.

One thing that Chapter 11 points out though is that blogs need attention. There is not a lot of successful corporate blogs most of the time because blogs need attention in the form of frequent posts. Readers do not want to read posts that are spread out from months at a time. Then it is not relevant anymore and the blog will not gain followers or recognition from search engines (SEO!).

            The point I think Chapter 11 is making is blogs are a wonderful way to integrate friendly, social, personal interaction with users. If not kept up with authentic, relative information and integration of the company’s other forms of media then the blog will sit in the blogosphere alone.