Not Everything has to be a Tweet

Just as Chapter 23 said in “Share This”, traditional forms of communication are not dead just because of the introduction of social media. People still read things and judge how well a company writes. As author of the article Mark Pack said “We still speak. We still write. We still publish books. Neither the eons nor the centuries of progress since any of those were first done have killed them off.”

            For example social media press releases are a huge thing since their creation by Shift Communications, but that does not mean traditional press releases are extinct. There are still books people pick up and read that are wonderful sources of information as well. I think the detail that needs to be observed and updated with traditional methods is how the methods are circulated. Are they easy to obtain and share, credible and easy to understand? Does it energize people?

Chapter 23 gives these four lessons that are basic for any sort of medium to show technology and traditional media have the same basics.

1.      Put information where your intended public easily sees it.

2.      Make the information interesting. (Just because it is traditional doesn’t mean it has to be the driest piece or material ever read).

3.      Make the information easy to share (and energize the public so they want to share).

4.      Continue to talk with the public; do not let others do all the talking for you.

The bottom line is traditional and technological mediums can both be affective. Traditional mediums do not need to always be shied away from just because they are marked “traditional”. If the campaign calls for it and it is handled in the right way traditional forms of media do not have to be stuck in the stone ages. Not everything has to be tweeted or posted.