Measuring: One Part Meterics; One Part Communication

I did not interview anyone for my podcast, instead I opted to discuss an aspect of public relations that I researched using the book "Measure What Matters" by Katie Delahaye Paine.

I wanted to look at the beginnings of what to measure and how to get started measuring, also how to define success after measuring is done. I researched this because as a relatively new PR student I wanted to explore the factor of the job field that is going to be done constantly and I wanted to know how to do it right.