Thinking Outside the Inbox

            Last week at the PRSSA meeting Mr. Pete Grasso came in to speak with us about pitches and I would like to focus on what he said about how to get in touch with people. Mr. Grasso said to sometimes pick up the phone and create a relationship with future buyers, publics or whoever it may be; people do not want to only be contacted by email. To become memorable different approaches to communication is needed.

Sometimes emailing is not always the correct approach and this is not just for pitching ideas this goes for any communication.

            It is easy for the business world to hide behind a screen, tailor our words just right and send something in an email, but emailing is not always the best way to contact someone whether it is a client, a co-worker or a boss.

            Marijane Funess, an article writer for prdaily.com, also echoes this statement with an article titled “Before you hit ‘send’: Should you call or text instead?” Funess explores telephone, texting, social media, emailing and face-to-face conversation and list when the best time for each of these communication tools to take place.  

            Her list is very helpful because she attests to the fact that important information sometimes needs to be said in person or that to catch a journalist’s eye retweet a few of their articles; communication does not always have to exist inside an inbox.

            Emailing is a good tool but not the only good tool.