Last night I went on to PR Newswire’s
blog because it is good at updating content and staying relevant with
information. Then I noticed there is a link to a special website specifically
for bloggers. How neat! I clicked through and made it to the home page and as I
was looked through the website design I noticed a lot of aspects from the three
different books I have read this semester especially in “Share This”.
There were links going back to the
PR Newswire blogger website, it promoted the Twitter account and the blog (of course
because the website is geared toward bloggers). This must enhance click-through
rates and get different kinds of content seen more often and thoroughly.
The second aspect I enjoyed was
that the website was not all about the field of public relations. The line
under the heading was “Tools to help your blog thrive”, and I think that the
decision to just put tools on the website to help bloggers was a good idea
because not everyone just blogs about public relations. So, PR Newswire has a
blog list on its blog website that lists an array of different kinds of blog
topics that are popular that the company’s bloggers have viewed and decided to
share. The blogging website also has a list that lists recent or new press
releases. I thought this was genius. Bloggers can come to them first when news
breaks in real-time (doesn’t that sound familiar from “Real-Time Marketing and
PR”). This can also help the company’s SEO because once people get the website
popular the more tags, the more sharing and commenting and the more hits on Google.
This all comes from good, updated
content that is relevant to the community the website is trying to reach. Good
work PR Newswire.
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