The Advantages to Relationships

            In the book “Measure What Matters” author Katie Delahaye Paine talks about measuring and why it matters; hence the title. Today’s topic is relationships. You may say “Haley what does measuring have to do with relationships?” On page 6 Ms. Paine addresses just that.

            Relationships are more than a quantified number. When asked most businesses say that their customers and/or employees matter to them, and they would be partially correct. What matters about those customers and employees should be the relationship established between the business and the public.

            Paine specifically says “good relationships lead to profits.” Well if that is the case why don’t more businesses establish good relationships? Sometimes because they do not measure properly on why and how their relationships are not succeeding and what could be made better. What content could be published to relate to employees more, what can be said to the public that will make them loyal energizers, or what statistics or mission statements should be more widely known to establish stakeholders and investors? All of these factors can be measured and once analyzed should lead to more profits and loyalty.

            Poor relationships leads to high legal fees, turnover rates, fewer sales, and customer loyalty; ultimately just a disadvantage across the board.

            Measure what matters. Relationships are what matter.